New Delhi: Apple, founded by Steve Jobs, Steve Wozniak and Ronald Wayne, is the second largest company in the world, behind Microsoft.
However, the tech titan is repeating mistakes made by Nokia, the Finnish telecommunications and information technology company.
Slowing sales, controversy, and lack of innovation could all lead to Apple’s demise.
From its humble beginnings in a garage in 1976, the company has touched the lives of hundreds of millions of people.
Apple found success in the late 1970s and early 1980s, but faltered after Jobs and Wozniak left.
In the late 1990s, the company was revitalized and Jobs was reinstated as CEO.
Jobs revolutionized the path of personal computing through two stints at Apple, then launched a revolution in the mobile market with his passion for simple design and marketing prowess.
He oversaw the introduction of the iPod, and then the revolutionary iPhone, which put the Internet in people’s pockets. Because of its quasi-religious followers, it has been nicknamed the “Jesus telephone”.
However, he lost a visionary leader when he died in 2011 from a rare form of pancreatic cancer.
Jobs passed away just a day after Cook unveiled a new iPhone in a grand event that had become Jobs’ signature.
Unsurprisingly, the new device received mixed reviews, with many criticizing it for not being a significant upgrade from the previous edition of one of the most popular consumer items in history.
Despite the loss of the man who was Apple’s primary product designer, marketing genius and unrivaled salesperson, the company still faces challenges.
Smartphones running Google’s Android operating system are gaining market share, and questions are being raised about Apple’s next big innovation.
While repositioning the company’s legendary marketing infrastructure to champion the brand is the company’s biggest problem, experts believe Cook is likely to stick to previous combat strategies at this key stage.
Nokia, a Finnish manufacturer of telecommunications network equipment, has been unable to keep up with changing consumer demands and market realities.
The iPhone, it is commonly believed, was the cause of Nokia’s demise, but the company also lost its luster in the basic phone market, which was a steady source of income and promised years of robust development. in emerging economies.
After Stephen Elop took over as CEO of Microsoft, the company ditched its own Symbian smartphone operating system in 2011 in favor of little-tested competitor Windows Phone.
According to the book by Risto Siilasmaa, chairman of Nokia, who joined the company’s board in 2008, the company’s decline was in part due to a lack of entrepreneurial leadership and an inability to cope with challenges. bad news.
In 2013, Microsoft paid 5.44 billion euros ($ 7.2 billion) for Nokia’s phone business and patent licenses, then sold them to Foxconn three years later for $ 350 million.
Nokia’s demise and Apple’s emergence as a smartphone giant are inextricably linked.
Apple, which nearly always shattered Wall Street projections during the global recession, is starting to lose its image of invincibility.
Apple’s revenue fell $ 6 billion in the fiscal fourth quarter due to lingering global supply chain issues. In less than a year, the company has twice missed Wall Street targets.
Tim Cook, the company’s CEO, may now have to worry more about the economy, new launches and the whims of finicky customers.
The revolutionary smartphone that gives the Apple brand a special shine is a very cyclical product. Whenever a new version is released, shoppers flock in droves, camping overnight in stores and crimping supplies.
Every year, as more than 100 million consumers decide when to upgrade to a new model, whether it’s buying now or waiting for a better but similarly priced phone, the device’s popularity has increased in popularity. guesswork about it.
Apple is unlikely to meet manufacturing targets for its new iPhone before the holidays due to a global power chip shortage, according to a recent report.
Apple is berated and prosecuted for tight control over its “environment,” which includes everything from iPhone hardware to downloadable apps.
Faced with a saturated market over ten years ago, it has become dependent on customer upgrades.
In the wake of the coronavirus outbreak, many have postponed replacing their phones in favor of repairing their old devices.
In the United States, the company has launched a “self-service repair” program, which sells equipment and components to consumers who want to repair damaged iPhone 12 or 13 models.
It will start by focusing on the sections most vulnerable to damage, such as screens, batteries and cameras.
The initiative will be expanded to include some Mac laptops and roll out in other countries over the next year, according to the Silicon Valley-based company.