Apple has its next big moneymaking idea. It’s not the next generation, an iPhone, a MacBook, or even an Apple smartwatch. It’s advertising. Apparently, Apple is looking to add more ads to its proprietary apps that come pre-installed on iPhone.
According to tech reports, Apple has already internally tested ads on its Maps, Books, and Podcasts. Currently, Apple allows app developers to advertise their apps on the App Store. Additionally, advertisements are displayed in Apple News and Stocks.
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In summary, Apple has disrupted the entire “personalized advertising” market as companies have had to reconsider their strategies. However, Apple remained unscathed and on the contrary, its advertising business increased by 238% to reach $3.7 billion in 2021.
So, it seems a bit ironic that by adding more ads in iPhone apps, Apple wants to take that number to double digits.
That’s not all. Apple is also looking to maximize the earning potential of its Apple TV Plus streaming platform. Apparently, taking inspiration from Dinsey+’s book and Netflix, Apple is ready to experiment with an ad-supported subscription plan at a lower price. Disney+ and Netflix are expected to roll out said tiers by the end of the year.
Analysts believe Apple is in the early stages of developing its own new mobile advertising platform. The uptick in the recruiting campaign suggests that efforts were underway to create a profitable advertising platform.
Apple and its exceptional district
As reported by WION, last month Apple announced that its June quarter revenue was a record $83 billion, up 2% year-on-year. Apple also announced that it plans to pay a dividend of $0.3 per share to its shareholders.
“The record results this quarter are a testament to Apple’s ongoing efforts to innovate, advance new possibilities, and enrich the lives of our customers,” said Tim Cook.
Read more: Apple and Amazon post impressive numbers amid economic downturn
(With agency contributions)
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