Atlas, the nation’s most loved stationery and learning brand, recently received the Bronze Award for ‘CSR Brand of the Year’ at the 2021 SLIM Brand Excellence Awards. The company reaffirmed its position as a corporate socially responsible by winning the award for the second consecutive year for its goal-oriented initiatives.
The organization was recognized for its significant efforts in creating equal learning opportunities for more than 480,000 children for fiscal year 2021 amid the pandemic, where education had come to a standstill. Shortly after identifying various obstacles faced by parents in keeping children engaged at home, and teachers having to adapt to new teaching methods with limited resources, Atlas changed its strategy and launched initiatives to help overcome these challenges by collaborating with educators, the Ministry of Education, and other authorities.
“It is imperative that every child has the right to a quality education and so we are delighted to have impacted over 480,000 children, 3,500 teachers and 175,000 parents by adding value and purpose to the education. Most importantly, we’ve helped the kids make smooth progress in their grades during these difficult times, but our efforts won’t stop there. We used technology to reach wider stakeholders in an isolated environment and continue to make learning fun, productive and accessible for every child across Sri Lanka,” said Asitha Samaraweera, Managing Director, Atlas Axillia Co. Ltd.
Over the past year, Atlas has completed a variety of initiatives, including full teacher engagements to support the timely adaptation of online teaching through techniques to make learning interactive and effective in a virtual environment. The company has also pledged to provide free e-learning content, particularly to support Year 5 scholarship students, and creative activities such as ‘Learning Creative Skills with MyCrafts’ to keep children engaged during lockdown. . Additionally, Atlas has partnered with the Ministry of Education to implement the “Back to School Safety” program to ensure safety protocols are in place when schools reopen.
“It is an honor to win the CSR Brand of the Year award, and we are grateful to SLIM for this recognition. Receiving this title would not only set the bar for Atlas in terms of brand performance, but it would validate also the brand’s efforts to help the country and its children.We are proud to be a treasured brand in the hearts of millions of Sri Lankan children, an essential part of school life and a helpful companion at every stage of their learning journey,” added Samaraweera.
Atlas Axillia Co. (Private) Limited, formerly known as Ceylon Pencil Company (Private) Limited, was founded in 1959 and has since become the Sri Lankan market leader in the manufacture of school stationery. Fueled by a passion to make learning fun, “Atlas” has created a strong bond with Sri Lankan consumers, being voted the #1 School Supplies Brand of the Year 2020 at the People’s Choice Awards and also recently winning awards. numerous national and international awards for excellence, including the National Quality Award 2018 and the Global Performance Excellence Award 2019.