PAR Technology’s Punchh® Unveils New Machine Learning Capabilities to Personalize Loyalty

NEW HARTFORD, NY–(BUSINESS WIRE)–ParTech, Inc. (PAR), a global restaurant technology company and unified commerce provider for corporate restaurants, today announced that its industry-leading loyalty software Punchh® is expanding its capabilities with three machine learning (ML) features that will enable Restaurant and convenience store operators better personalize loyalty offers.

Using ML – the use and development of computer systems that learn and adapt using algorithms and statistical models to analyze and draw conclusions from patterns – all existing and new Punchh® customers will be able to use the sentiment inferred from customers through comments left in app reviews. , access auto-generated segments from customer loyalty behavior patterns, and increase customer engagement through marketing communications.

“We are very proud of the work done by our Punchh team to launch these new features,” said PAR CEO Savneet Singh. “They are all unique in today’s market, and no other loyalty program in the industry offers such robust and analytical ML functionality as Punchh. At PAR, we are always striving to maintain our industry-leading position aimed at improve and innovate our customers’ experiences with their customers. These types of innovations are a great example of what we do.”

feedback feeling is the first of three new features. In the feedback module of the Punchh® platform, this feature provides insight into customer feedback by applying Natural Language Processing (NLP) analysis to app reviews. The overall goal is to provide business users with an accurate sentiment towards its brand based on customer feedback and specific consumer experiences such as customer service, food quality, ambience, wait time and service. app experience.

Smart Segments is a feature of the Punchh® platform’s segment builder module that provides segments based on predefined patterns of customer loyalty behavior, measured by industry-specific combinations of visit recency, frequency visits, monetary expenses and more. The goal of this feature is to provide pre-generated segments that are immediately relevant to best practice marketing strategies used in restaurants and convenience stores to reduce the overhead of manually defined customer segmentation.

Sending time optimization is the third new ML feature now offered through Punchh. In typical marketing automation tools, brands need to schedule a specific time for most marketing messages to be delivered to the targeted user base. Campaign Send Time Optimization helps marketers increase guest engagement with emails and push notifications by personalizing message send time through automated analytics. past interaction data.

More than 200 global corporate brands, including Yum! Brands (NYSE: YUM), Fazoli’s, TGI Friday’s and Casey’s (NASDAQ: CASY) rely on Punchh to increase revenue by building relationships with their customers. To learn more about Punchh’s loyalty offerings and engagement platform, visit

About PAR Technology

For more than 40 years, PAR Technology Corporation’s (NYSE ticker: PAR) industry-leading products and services have helped bold, passionate restaurant brands build lasting relationships with their customers. We are the business partners restaurants rely on when they need to serve incredible times from opening to closing, during the most hectic peak hours, and when the world forces them to adapt and overcome. More than 100,000 restaurants in more than 110 countries use PAR’s restaurant POS, loyalty and back-office software solutions, as well as industry-leading hardware and drive-thru offerings. To learn more, visit or connect with us on LinkedIn, TwitterFacebook and Instagram.