Sheffield United boss issues key statement on transfer planning

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Sheffield United: Presentation given to potential transfer signings is…

With the start of the new season just over a month away, the semi-finalists from last term’s play-offs have yet to reveal their first signing of the summer window despite being linked with a host of names.

Speaking at an event designed to launch a group-wide kit deal with Italian manufacturers Errea, the managing director of United World has reassured Heckingbottom that he will continue to shape Bramall Lane’s recruitment strategy despite the acknowledgment the owner, HRH Prince Abdullah bin Musa’ad bin Abdulaziz Al Saud, is keen to promote greater collaboration between teams within his portfolio of footballing interests.

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Sheffield United manager Paul Heckingbottom: Darren Staples / Sportimage

Although he appeared to walk away from the idea, UW CEO Abdullah Alghamdi is aware that some sections of United’s support base believe there would be benefits in appointing a sporting director to help accelerate the plans of Heckingbottom.

Describing the ‘processes’ he follows to identify potential targets, the 44-year-old said: ‘You want to make sure the person is the right persona and they will get minutes. So I don’t see the point if the manager is not involved in (making) the signings. If not, it can turn out to be a big waste of money.

United World Managing Director Abdullah Alghamdi

“There needs to be clarity,” Heckingbottom added. “You have to be involved from the start, so that’s the process. We have a lot of people involved and doing the work. But the manager has to run it for me.

Paul Heckingbottom with members of the Sheffield United hierarchy: Simon Bellis/Sportimage