LOS ANGELES, May 27, 2022 (GLOBE NEWSWIRE) — Telesign, the leading provider of customer identity and engagement solutions, today unveiled a new brand identity reflecting the company’s transformation and redefined business strategy . Telesign’s holistic, mission-driven rebranding gives new meaning to every aspect of its identity, from the way the company speaks to customers, to its visual palette, intentional movement and ongoing trust story.
At its core, the new brand represents a commitment to continued trust and Telesign’s continued role of connecting, protecting and defending businesses and their consumers. The rebranding underscores Telesign’s mission to develop solutions that make it easier for its customers to create trusted experiences, while enabling everyone to feel safe in the digital world.
“Our rebrand marks a new Telesign both internally and externally, while positioning us as the thought leader in trust,” said Kristi Melani, Chief Marketing Officer at Telesign. “To make continuous trust a reality, we must live, breathe and innovate in the space of trust. We have created a brand – and a brand story – that can be owned and that our employees can naturally defend because of the good we do in the digital world.”
Led by Telesign’s internal brand and marketing teams, the rebranding reflects Telesign’s core values of trust, innovation and global expansion, as well as a clear strategy to empower businesses to transact, communicate and engage with their consumers fearlessly in today’s digital economy.
Key elements of the evolution of the Telesign brand include:
A logo imbued with symbolism: The new corporate logo sits at the intersection of identity, continuity and trust. By combining the universal symbols of these concepts – the thumbprint for identity, the infinite loop for continuity and the handshake for trust – Telesign has created a unique and modern logo that conveys meaning and feels recognizable. at any scale.
Calm and cold colors: A harmonious color palette that creates a feeling of calm and harmony. The main indigo brand color is psychologically associated with reliability and knowledge. The secondary colors, purple and cyan, create a harmonious feeling in tandem, much like the calm of the ocean or a peaceful night sky. Additionally, tertiary cobalt is used sparingly, to accent primary and secondary colors when needed for illustrative or communication purposes.
Easily identifiable humanist iconography: Telesign’s iconography appears in various places throughout the company’s digital ecosystem, including on its website, presentations, advertisements and infographics. It is perceived visually in seconds. Therefore, it helps to easily identify concepts within the enterprise digital experience and brings the human element into Telesign’s products.
Bold and fluid supergraphs: A motion is worth 1,000 words, which is why Telesign’s new supergraphics come to life to help tell its story and showcase its use case solutions. The movement of supergraphs inspires an emotional response in the viewer and draws the eye to important parts of the digital experience.
A mission statement that reflects a commitment of continued trust“We’re making the digital world a safer place – where trust lives on. People yearn to connect with each other and the businesses they love without compromise. That’s what we exist for. We give our customers ways to create a happier and healthier digital experience for their customers. We make continuous trust a reality.”
For more information, visit: https://www.teledesign.com/
Telesign provides continuous trust for large global enterprises by connecting, protecting and defending their digital identities. Telesign verifies over five billion unique phone numbers per month, representing half of the world’s mobile users, and provides essential information on the remaining billions. The company’s powerful AI and deep data science deliver identity with a unique combination of speed, accuracy and global reach. Remote signaling solutions prevent fraud, secure communications and promote the digital economy by enabling businesses and customers to engage with confidence. Learn more at www.telesign.com and follow us on Twitter at @Telesign.
No offer or solicitation
This communication does not constitute a proxy statement or a solicitation of power of attorney, consent or authorization with respect to any security or with respect to the proposed business combination between TeleSign and North Atlantic Acquisition Company (“NAAC”). ). This communication also does not constitute an offer to sell or a solicitation of an offer to buy securities of NAAC or TeleSign, and there will be no sale of securities in any state or jurisdiction in which such an offer , solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or territory. No offer of securities will be made except by means of a prospectus satisfying the requirements of Section 10 of the Securities Act of 1933, as amended.
Lauren Ward, Senior Director of Public Relations