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Times Professional Learning and Indian Institute of Management Kashipur Announce Graduate Certificate Program in Advanced Marketing Strategy and Analytics
Posted on February 4, 2022
The 10-month program for mid-level professionals in marketing, sales, and marketing analytics will help them learn critical skills and build their abilities to become future leaders.
New Delhi : Times Professional Learning (TPL), under its brand The Second Wind (TimesTSW) and Indian Institute of Management (IIM) Kashipur have announced the Postgraduate Certificate Program in Advanced Marketing Strategy and Analysis.
The program covers key areas such as qualitative marketing research, market sizing, neural network analysis, market segmentation using cluster analysis, among others. It is designed to help professionals gain a competitive advantage through a holistic understanding of strategic decision-making, learn critical analytical skills, and apply strategic thinking to drive growth.
Prominent professors and industry experts will deliver the lectures while learners will also experience an immersive three-day session at the institute during the program. Executives interested in enrolling in the Graduate Certificate Program in Advanced Marketing Strategy and Analysis can enroll at: PG Certificate Program in Advanced Marketing Strategy and Analysis – TimesTSW. The TPL platform will deliver this program seamlessly through classroom exercises, presentations, homework, simulations, case studies, and more.
Market size valuation of Marketing Analytics was pegged at USD 3.01 Billion in 2019 and is projected to reach USD 6.92 Billion by 2027, growing at a CAGR of 12, according to research firm VMR. .9% from 2020 to 2027.  The Market Research Future (MRFR) predicted the global data analytics market size to reach USD 132,903.8 million at a CAGR of 28.9% from 2016 to 2026 in February 2021, while data aggregator Glassdoor jobs suggests that the average salary for a marketing data analyst in India is ₹5,65,719.
Speaking at the program announcement, Sunil Sood, Commercial Director, Executive Education, Times Professional Learning, said, “Times Professional Learning understands the need for managers to develop skills to prepare for the future. We are pleased to offer our learners this program with IIM Kashipur which will truly propel their professional ambitions.
Professor Kulbhushan Balooni, Director of Indian Institute of Management Kashipur, said“The program will build strategic marketing and analytical skills by preparing learners to effectively lead their organizations. The program is ideal for mid-level professionals who want to develop a strategic approach to creating pathways for growth in their organizations and accelerate their careers into leadership positions by applying strategic thinking and analytical skills to drive business growth.It will also help managers who aim to be future leaders analyze the competition, design and implement marketing strategies and defending market share in an extremely competitive business environment.
Applicants who have completed a two-year (10+2+3), diploma or master’s degree from a recognized university of any discipline with a minimum of three years of work experience will be eligible for the course . Candidates who successfully complete the program will receive a certificate and Executive Education Alumni status from IIM Kashipur.