Why bespoke learning and development is critical to agency success

In this guest post, Emma Tommasini of Nature (main image), promotes the idea of ​​in-house training for staff when cookie-cutter education isn’t for all…

Learning and development should be one of the most important factors to consider in business today. This must be an area of ​​focus for the leadership team – a point of passion even – because ultimately better people mean better business.

As an industry, we still don’t talk enough about training. There’s a lot of noise around flexibility and new policies to attract talent, which is all well and good, but there’s a lot less noise around nurturing that talent and promoting its development.

The learning function of a business has a very strategic role to play, a role more important than ever given the dramatic changes that have taken place over the past two years. Learning and development will simultaneously help companies attract and retain talent, motivate teams, build a strong brand and values-based culture, and empower your people in the field.

However, companies cannot expect to pursue a single development policy that will meet the needs of the entire company. Business leaders need to understand that people are the company’s greatest asset and that people are all inherently different in their approach to working, learning, training and beyond.

When we sought to revamp our own learning and development strategy, we consulted with our employees every step of the way and they responded. Unsurprisingly, they all responded differently. People are at different stages of their learning and development journey, and they learn in different ways, from audio to visual or tactile.

Once you understand this, it becomes clear how much a program tailored to an individual level is needed. That’s why we’ve built a new platform with every person and every level in mind – from our consultants to our directors and beyond. It is certainly ambitious, but it is necessary.

Cue Nurture, a market-leading bespoke platform that focuses on each person who is part of Nature’s growth journey. How? It provides our team with a number of learning and development modules that they can choose from depending on the status of their individual development journey. The training modules of each can be adapted to each; ranging from soft skills to more technical workshops and self-paced learning to interactive workshops – it really is something that has a topic of interest and a style that suits everyone.

The platform will also be part of our onboarding experience to ensure new people have a great introduction to the business. It helps them understand what we do, and perhaps more importantly, why we exist.

Businesses and business leaders need to realize that there is strength in knowing that everything you do comes down to understanding people – especially our own – and that shouldn’t be unique to us. By helping your employees grow, you will help your business grow. The best people, after all, are those who have been nurtured.